As an indie author, the heart of your eBook’s success lies in your marketing efforts. Without any promotion, potential fans will never be able to discover your writing.

Many new writers make the rookie error of doing absolutely nothing to boost sales of their work. This is such a shame, considering they went to such an enormous effort to get it written and published in the first place.

It’s important to embrace the idea of marketing and engage with the public via platforms such as social media. You may not believe it, but actually writing the book happens to be the easiest part of the process.


I know what you’re thinking! “How can I get reviews without sales and how can I get sales without reviews?” It’s a fair question and has a simple answer. The trick is to give away free copies of your book in exchange for honest reviews.

You must make sure your book gets into the right hands, as negative reviews are just as bad, if not worse, than no reviews at all. Get in touch with your biggest fans first; your friends and family.

After that, you can message the social media contacts that you know are already fans of the specific genre of your book so that your reviews come directly from your target audience.


A blog is a straightforward platform that will not only help you get the word out about your book but will also allow you to build a connection with potential readers. You can share appropriate information and reach a wider audience. You could even post snippets of your books, such as the first chapter, to hook people in and encourage them to read the rest.

For many, blogging isn’t just about communicating with people but is also a fun way to get you to think outside of the box and go on a personal journey. Yes, it can be time-consuming but once you have established interest, readers will most likely want to see more from you.